Having an already successful product in place Luma was facing two challenges; expanding their product scope into four new areas and an issue where customers didn't fully enter details about their facilities. The goal was to offer users a centralised space to list facility information, expand the attributes users could list while still avoiding making it a long tedious process. We came up with a gamification solution we called the "nudging process" which divided the listing information into bite sized pieces which in turn unlocked features and insight as a result. This interaction flow got inserted in the onboarding to instantly familiarise users with the pattern. The result was a platform where users could chose when they felt it was necessary to enter facility details by seeing what value they would get in return instead of mindlessly entering a lengthy form from top to bottom.