Product Designer • UX/UI core
I specialize in systems thinking. Making products simple through sharp product sense.
Expertise
Cross functional collaboration
Collaborating with diverse teams like development, product & marketing ensuring alignment to maximise ideation & delivery
Cross functional collaboration
Collaborating with diverse teams like development, product & marketing ensuring alignment to maximise ideation & delivery
Product research & Ideation
Experience in analyzing domain knowledge and use cases to craft and improve product features
Product research & Ideation
Experience in analyzing domain knowledge and use cases to craft and improve product features
Storytelling & Presentations
Ability to articulate design concepts and solutions effectively through storytelling and persuasive presentations
Storytelling & Presentations
Ability to articulate design concepts and solutions effectively through storytelling and persuasive presentations
Selected works
Designing Within the Limits of What's Actually Solvable
Bannerflow
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Designing Within the Limits of What's Actually Solvable
Bannerflow
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Designing Within the Limits of What's Actually Solvable
Bannerflow
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Platform revamp for easier onboarding
Hilma
Hilma had just released its first version of its coaching presentation tool but faced issues regarding user retention caused by lack of affordance, overwhelming layout and poor visual consistency. I led a platform revamp to address these issues by implementing a component library and designing an interactive onboarding tour.
Platform revamp for easier onboarding
Hilma
Hilma had just released its first version of its coaching presentation tool but faced issues regarding user retention caused by lack of affordance, overwhelming layout and poor visual consistency. I led a platform revamp to address these issues by implementing a component library and designing an interactive onboarding tour.
Platform revamp for easier onboarding
Hilma
Hilma had just released its first version of its coaching presentation tool but faced issues regarding user retention caused by lack of affordance, overwhelming layout and poor visual consistency. I led a platform revamp to address these issues by implementing a component library and designing an interactive onboarding tour.
Design system for enterprise environment
Bannerflow
Bannerflow was facing issues regarding visual consistency leading to a scattered user experience. I extended the component library into a design system with a scalable token system and re-designed entirety of the application UI with the new system.
Design system for enterprise environment
Bannerflow
Bannerflow was facing issues regarding visual consistency leading to a scattered user experience. I extended the component library into a design system with a scalable token system and re-designed entirety of the application UI with the new system.
Design system for enterprise environment
Bannerflow
Bannerflow was facing issues regarding visual consistency leading to a scattered user experience. I extended the component library into a design system with a scalable token system and re-designed entirety of the application UI with the new system.