Bannerflow was facing issues regarding visual consistency leading to a scattered user experience. I extended the component library into a design system with a scalable token system and re-designed entirety of the application UI with the new system.

Hilma had just released its first version of its coaching presentation tool but faced issues regarding user retention caused by lack of affordance, overwhelming layout and poor visual consistency. I led a platform revamp to address these issues by implementing a component library and designing an interactive onboarding tour.

Hilma, a coaching presentation tool, was struggling to drive signups and showcase it’s product through its landing page. I created brand guidelines, set the visual identity and launched a new website focusing on connecting clear user problems with the product features.